The Ultimate Tasting Experience

The Whisky Show is a luxury whisky event that showcases the finest examples of the distiller’s art to city professionals and fine whisky consumers alike. After the roaring success of our inaugural Show in November 2009, and the subsequent clamour from our Visitors and Exhibitors, we are delighted to be putting on The Whisky Show

again. This year’s event will be held at The Brewery in London on

Focusing on premium bottlings above each brand’s standard expression (longer-aged whisky, new releases and special bottlings), The Whisky Show offers a fantastic opportunity to the knowledgeable connoisseur and potential investor, as well as the

passionate whisky fan wanting to learn more.

The Whisky Show helps whisky fans to develop an understanding and appreciation of this complex spirit – particularly useful for the enthusiastic amateur. Exhibitors fully understand that many visitors to the show are not aficionados and present their brands accordingly.

As well as the best whiskies, The Whisky Show is also about relaxation, fun and enjoyment, with generous portions of luxury whisky-themed food in the Whisky Diner and two bars serving delicious whisky cocktails. The aim of the Show is to create a superb atmosphere – a world away from the stressed, workaday nature of

many other whisky festivals.

Visitors to The Whisky Show will also be able to experiment with a range of delicious food-pairing suggestions, with the new addition this year of a dedicated Whisky and Food-Matching room at the event, which we hope to run in conjunction with a famous London food hall.

The Show will also feature some sensational Masterclass tastings, run by some of the most famous names in the industry. Each Masterclass will feature a tasting flight including some truly spectacular whiskies well above the standard fare offered at other whisky shows. Masterclass tickets are sold separately and will be available closer to the event.

Confirmed exhibitors at The Whisky Show 2010 include Bowmore, Glenlivet, Aberlour, Macallan, Highland Park, Laphroaig and Suntory. Details of more

www.thewhiskyshow.com.

Standard tickets for The Whisky Show are priced at £95 and include:

• Entry to the event and a free tasting glass
• Free samples of any exhibited whisky – there is no voucher systemat The Whisky Show
• A hearty two-course meal at The Whisky Diner
• Access to the Whisky and Food-Matching room and free samples of the featured pairings

For more details on all aspects of The Whisky Show, please visit our website: